Step 5 is where you will add a listing to your shop. Here is what you will need to continue:
- 1-5 photos of the item or service you are selling (the more photos the better, but if you only have 1 go with it)
- Weight of the item you are selling if it is a physical product (if the weight is 10.5 ounces, say 11 ounces).
- Size of the box you are shipping your item in (when you measure the box, be sure that you use the correct size. For example, if the box measures 8.5″, use 9″).
- If you are selling a service, think about what exactly you are providing. This will be important in your listing.
We will start with the photo(s). Here goes:
Don’t forget to press Save and continue.
Besides your photo(s), the next few steps will make your listing stand out from other shops (and generate sales). You will need to add all of the information a buyer will use to find your item and determine if they are going to purchase your item. Some of the items you will be adding are a title, description, keywords, and materials. The more descriptive you are, the more likely you will be to find a buyer.
The graphic below shows what the screen will look like for listing an item. Below the graphic, I go into detail about each item. We will discuss shipping information on the next page, but for now let’s finalize your first listing.
1 – Click on the + sign and add 1-5 photos.
2 – Type in the title of the item or service you are selling. These are words that Etsy uses to determine if your item is found when a customer searches for a specific item. It is important that you are descriptive because this will determine if a buyer finds your item or someone else’s item.
Below is an example of a title of a cookbook that we sold. You will note that we typed in the date and title of the book. Vintage cookbooks are very popular so we were sure to highlight the fact that this is a cook from the 1960s. We also spelled cookbook as one word and as 2 words because buyers may spell it differently. The more information you give, the more likely you are to sell your item.
“1963 Better Homes and Gardens Barbecues and Picnics Cookbook – 135 Recipes – 1960s Mid Century Cook Book Barbecue Cookbook Barbeque Cookbook”
3 – This is where you indicate what type of product you are selling. Your answers will show whether it is a vintage item, a supply or service.
Who Made it? Select a maker:
- I made it (this is for a handmade item that you made yourself
- A member of my shop (this is if you have a partner or partners Please note that you are not to hire other people – it is against Etsy policies)
- Another company or person (this is for vintage items or supply items made by someone else)
What is it? Select a use:
- A finished product (something that is already made such as a neckace or vase)
- A supply or tool to make things (if you sell beads or patterns, this is where you indicate that)
When was it made?
- Made to order (for handmade items)
- Recently (items from 2008 – 2017 are for handmade items, crafts, supplies or services
- Before 1998 (this is for Vintage items – you choose the era when the item was made (for example, a mid century lamp is probably made in the 1950s or 1960s – this may require some research on your part)
4 – Category
This is where you will indicate what your item is – there are a number of categories from Accessories to Home and Living to Weddings. Use the drag and drop menu to determine what category your item will be in. After you choose the category, you will have the option of subcategories. The more specific you are, the more likely you will find a buyer for your item.
5 – Renewal Options:
- Manual – renew the listings yourself
- Automatic – Etsy will automatically renew the listings for you (the $.20 fee per listing will apply)
Even with over 3,000 listings we still renew each listing ourselves. Why? Because we list to look at each listing as we renew them to see if there is a reason why the item hasn’t sold – spelling error, poor descriptions or photos or tag words. We also like to have control over the amount of money we spend each month on renewals – with the amount of our listings, our bill for renewals is around $100, which we feel is good (This amount doesn’t include the amount we pay for fees each month – that is dependent on what we sell).
This is up to you!
6 – Type
- Physical (a physical item that you will ship to a customer)
- Digital (a digital download – photograph, file, digital pattern, etc.)
This one is easy peasy – it’s either one or the other.
7 – Description
This area is so important. Google uses the first 20 words when searching for items that users have typed into the Google search engine. These are 2 drafts of the first 20 words describing these pumps:
“These pink and brown satin slingback pumps would look pretty with a bridesmaid, cotillion or other formal dress.
In 18 words this description gives vague colors, material, style and possible use.
Size 9 pale pink and chocolate brown satin slingback pumps in New condition would complement formal dress.
In 17 words this description gives the size, specific colors, material, style condition and possible use.
The second description is much more conducive to the Google search engine.
8 – Production Partners
If you are working with a group to produce your items, this is where you will note that. Please note that Etsy must approve production partners and there are requirements so if this pertains to you, please refer to Etsy policies.
9 – Section
This is how you will organize your shop. Recently, Etsy increased the amount of sections you can create to 15. Sometimes less is more. If you are just opening your shop, you don’t need 15 sections. Think about how you will organize your shop. If you make handmade jewelry, you may want sections on earrings, necklaces, bracelets, and rings. If you aren’t sure, look at some Etsy shops that are similar to yours. You can just start with one section because you can always add more later.
Click add section, name it and then SAVE IT.
10 – Tags
This is the an important section because this also helps Etsy find your item when customers are searching. Use ALL 13 tags for a better chance of a buyer finding your item. For the pumps above, I would use the following tags:
- pink pumps
- pale pink pumps
- brown bow pumps
- slingback pumps
- high heel pumps
- 2 inch pumps (you can’t use symbols like ” in this section)
- new pink pumps
- pink satin pumps
- pretty pink pumps (it’s okay to be descripton here – think about what you would type in the search box if you were looking for the item you are listing)
- bridesmaid shoes
- formal shoes
- wedding shoes
- pale pink shoes
11 – Materials
You can 13 tags for materials, but I rarely use more than 3-5. For the pumps, i would use
- plastic heel guard
Whew! Well, you have gotten through the descriptive part of your listing. Click Next below and we will move on to Inventory and Pricing.